Question

Topic: Taglines/Names

In Need Of A Tag Line For Website

Posted by tom on 7/2/2009 at 7:00 AM ET 250 Points
The website being developed will sell personal care products for men and women. The concept is edgy, fresh and contemporary and should appeal to both men and women. The working title of the domain name is bodzone

I am looking for a tagline that says what we are e.g. body products to suit your lifestyle.

I would like something edgy, clever and that will get attention.

Any help much appreciated
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RESPONSES

  • Posted by Gary Bloomer on 7/2/2009 at 9:28 AM Accepted
    Dear Tom,

    "Active body products for active bodies" works.

    But I urge you to forget "edgy, clever" and to concentrate on gaining attention because you provide great service, astonishing value, discounts for bulk buys, and prompt shipping.

    I hope this helps.

    Gary Bloomer
    Wilmington, DE, USA

  • Posted by tom on 7/2/2009 at 9:48 AM Author
    Hi gary

    Does the tag of active products for active bodies represent sport and fitness products. We will be selling grooming products, beauty products, hair care, teeth care etc.

    I agree with getting attention with great products, servcie etc. but we want people to be drawn to the site in the early stages. We would hope they will stay and refer more people due to the great products etc.

    Thank you for your contribution

    Tom
  • Posted on 7/2/2009 at 11:54 AM Accepted
    What's the company name? Does it communicate your positioning? If so, what's the purpose of the tagline? What do you expect it to do? If not, why not? Does the tagline need to explain the name?

    Who is your primary target audience? What do they need/want, and how will they find your site? What's going to "draw them" to the site? (Hint: It's not going to be an edgy or clever tagline. It's more likely to be some advertising copy that promises an important benefit they want.)

    Note: "All men and women" isn't a target audience. You need to narrow that target audience to something manageable. There's not enough money to reach "all men and women." Try "active women 18-45, living in the UK, who participate in a competitive sport or regular physical training," or something like that.
  • Posted by Jay Hamilton-Roth on 7/2/2009 at 1:28 PM Accepted
    Look Great Fast
    Body Care On The Run
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