Question

Topic: SEO/SEM

Hootsuite - Advice For A Newbie?

Posted by AriRose on 7/9/2009 at 5:47 PM ET 250 Points
My company is just starting to look at Twitter as a marketing tool. I've come across HootSuite and want to know if you would recommend it? We are a small company with only a few people on Twitter, so I am not clear how to use it.

Also, if we do want to use it, does it matter if we start out-of-the-gate, or can we join later in the game?

Any advice would be appreciated. Thanks.
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RESPONSES

  • Posted on 7/9/2009 at 6:25 PM Accepted
    Hi Ari,

    Valeria Maltoni, a MarketingProfs' Daily Fix contributor, has a great post on Twitter that includes her insights on how she uses HootSuite. You can find it here: https://bit.ly/u9q8c

    Steve Woodruff, another MarketingProfs' Daily Fix contributor also has a great post on HootSuite: https://bit.ly/18wPb2

    I hope you find their blog posts helpful. It's always great to get some first hand experiences from social media pros!

    Let me know if you have any other questions.

    Beth
    Community Manager
    MarketingProfs

  • Posted by Gail@PUBLISIDE on 7/9/2009 at 6:57 PM Accepted
    Hi Ari --

    If you want a sort of roadmap on what to do to get the most of your initial Twitter experience, you may find pdfs at www.publiside.com. Each guide you through the initial steps and jargon associated with creating and engaging with a quality Twitter presence.

    There are several tools with which you can manage multiple users and schedule tweets in advance. Regardless of which you choose, remember to share, inform and tweet things that will be of value to others to help establish relationships via Twitter. It's only "all about you" about 5% of the time in social media.

    There's no time like the present to get yourself known with social media ;-)

    gail
  • Posted on 7/10/2009 at 10:02 AM Accepted
    Hi Ari,

    One additional thought... Do you know that your customers, prospect, fans, etc. are using Twitter?

    If not, you might be fishing in the wrong pond, which can waste valuable time, resources and budget.

    One suggestion I would make is to use Twitter Search (search.twitter.com) to see if folks are talking about your company, your brands, your people, your industry. Search names, keywords, industry terms, industry conferences, etc.

    If they are...that’s great! Let’s get you started down the right track for engaging with them.

    MarketingProfs just had a Twitter how-to seminar with Joel Comm (@JoelComm) that you might find useful. (You have to be a Premium Plus member to access it for free.)

    "Twitter Power: How to Dominate Your Market One Tweet at a Time"

    https://bit.ly/DQYs5

    Also, check out “Social Media 101: Use Twitter to Attract Prospects and Engage Customers.” (You don't need to be a Premium Plus member to access):

    https://bit.ly/KfaBu

    Hope this additional information helps, if not there are a lot of experts for you to tap into here.

    Beth Harte
    Community Manager, MarketingProfs
    @bethharte
  • Posted by AriRose on 7/11/2009 at 3:48 PM Author
    Great, thank you Beth and Kate for the information. I'll be checking up all the links and will be sure to check out the /about page on HootSuite's site.

    Happy Tweeting!
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