Question

Topic: Taglines/Names

Name For A Revenue Accounting Software

Posted by Anonymous on 7/10/2009 at 9:10 AM ET 500 Points
Hello everybody, my name is mariano, im working in a new project for a company that develops software for airlines.
the new program is for revenue accounting, is coded in a SOA way (service oriented architecture) here you got a wiki link explaining what is https://en.wikipedia.org/wiki/Service-oriented_architecture
Now well, i thought REACT, that stands for REvenue ACcounting Tool, but...i dont know if react is a proper term to indicate something that is involved with economics, because a REACTION in financial terms, i think means a drop of the price in the market.
However the software has new benefits (explained in the wiki link above)
i would appreciate if you can give me some names, feel free to ask anything about the company to help you in the brainstorming :)
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RESPONSES

  • Posted by Jay Hamilton-Roth on 7/10/2009 at 2:36 PM Accepted
    While SOA may be a technical advantage (internally), it's most likely not a primary benefit to your customers. Using SOA, it allows your software to work with their native information which gives you a technical advantage (your software is system independent).

    Some ideas to play with:
    * Revenue Airsoft
    * Fly By Revenue
    * Passenger Revenuer
  • Posted on 7/11/2009 at 7:34 PM Accepted
    You might want to interview, or do research among, your primary target audience. Find out what they are using now, what their greatest needs and problems are, and how they make decisions on their software solutions. Listen to the words they use and the emotional components of what they say.

    Then position and name your product to evoke the most important benefit it delivers, as expressed and perceived by your target audience.
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