Know-How Exchange : Taglines/Names

My vote is for:

1) Skytrust
2) Team 360


I like the first one because it has the word trust in it, which is strong. I like the second because of the team aspect.

Hope that helps!

Obviously I can't comment on each one, but...

1. Several are too close to existing names that are totally unrelated companies/services. These include Novaltis and Novia, which call to mind a healthcare and cell phone company, respectively.

2. Others are, in m opinion, too suggestive of something you have little to DO with, such as SKYTRUST (not airline) or Rewind (unless you just correct mistakes).

3. Still others are just "clunky" words, real or made up. And some of the "made up" ones sound like prescription medications!

4. But I do have a few favorites from your list, based on what you said. These are:
- "Condor' (sounds like a vigilant "bird of prey"
watching out for your clients from above)
- "Targa" - no real reason, just "targeted" feelig
- "Forte" - as in your particular strength is in protecting,
like fort or fortress
- "Segrity" - Reminds me of security and integrity, which
isn't all bad!

I won't bother suggesting new ones, since you have probably exhausted a legal search on all these, but let us know if you'd like some.

Mike Marn (browncatfan)

Dear Fishka,

TARGA / TARGE

BENSON

NOVALTIS

MINTON

... to my English ear all sound to close to existing companies in the English speaking world and might best be avoided.

My opinion on names counters those of people here but one idea might be to pull something from your parenthetical list above (security, technology, project management).

So, how about:

SECURTECH Project Management
SECURTECH Consulting

Or some variation thereof. They both sound strong and they
both summon up images of technology, accountability, trust,
and integrity.

I hope this helps and I wish you the best of luck with
your decision.

Gary Bloomer
Wilmington, DE, USA

POINT NOVA
original sounding and memorable

CONDOR
I can picture this image in my mind, although there are many "condor" names, maybe add a second word

SKYTRUST
again original sounding and memorable

best of luck,

Steve

TEAM 360 and FORTE CONSULTING would be my picks from the list. Agree with the comments above that nonsense words/names are more confusing than helpful. And names that are similar to those of well-known companies are not likely to be remembered properly at all.

Why not integrate the word "consulting" into the name as well, otherwise your tagline will have to explain what the name means? For example:

Consult 360
Consulting 360
Consult Trust
Key Consulting
The Consulting Point

"Red Condor Consulting" provides good brand imagery, as your customers can visualize a "red condor" in their minds to support recall and association with the brand icon. As you can see red condor is already taken, albeit in a different product category. They did a good job with the brand imaging. check it out:

https://www.redcondor.com/

your google search problem will be solved by choosing the right key word phrases for both seo and social media optimization tags.

hope this helps,

Steve

Key Steps Consulting is a name used by two businesses in South Carolina and South Africa.

Since you don't care about the meaning of the business name, then Key Steps is a "serious, nicely sounding average name" (what you're looking for).