Know-How Exchange : Taglines/Names

Hello,

Given your description of anticipated content, my first thought is you are obviously not attempting to re-invent the wheel. So a non-real estate name could only help your newsletter distinguish itself from your competitors' newsletters. Of course, re-inventing wheels is not as important as consistency of repetition, and odds are already good that few of your target recipients receive any other such newsletters. All this is to say that merely by generating a newsletter on a consistent basis (and sticking with it for more than 3 months), you will already set yourself (and your newsletter) apart from most real estate agents!

Since you say that content will include material about "what's new in the area," then knowing your company name and location might prove beneficial to this site's other responders. It would also be helpful for us all to know key features of those among your "network and prospects" who will receive your newsletter. Employing some local lingo or geographic reference into the title could be useful for you.

Without the common connection of "real estate" between you and your recipients, what will be your newsletter's raison d'être, it's reason for being, its mission? What do you want recipients to think when they see it---"Oh, here is that newsletter I receive because....Wait, why do I get this again?"

My 2 cents so far:
* Shore Thing
* SoCal Target Mark
* Shorewood's Lifestyle Advisor (L.A.)
* Living...By the Shore
* Living...As I See It
* The Shorewood Forward
* "What's New with You?"
* Stay Chic
* SoCal Circle
* [YourName]'s Insider
* The 310 Beat