Question

Topic: Taglines/Names

Tagline For A Certification Body

Posted by Anonymous on 7/15/2009 at 1:33 AM ET 250 Points
I am working at a certification body like SGS and Moodys. we deal with quality and social compliances. I need to write effective but brief tagline for my company. Our marketing team is very small so there isnt much brainstorming. My company wants to go International so the tagline has to convey clear meaning and the business we are in. Please suggest some effective, brief and catchy taglines that can be easily remembered and recognized by the clients. Please suggest fast as we need to send our ad by 20th July.

Thanks.

Regards,

Faaiza
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RESPONSES

  • Posted by bill.hall on 7/15/2009 at 6:21 AM Accepted
    Here are a few ideas - hope they help:

    Risk Management for the rest of us
    Financial Research and Analysis for the rest of us
    Clear and easy to understand financial research and analysis

    I am not sure what your company's "reason for being is" so it is hard to see if you should play on words like easy to understand or detailed or accurate or fast etc.

    To come up with an effective tagline, you need to determine where you fit in the marketplace. What makes you different? A good way to find this out is to fill in the blanks: "My product is the only one that does (what it does) for (who the target market is) by (how it does it, the system or product or service).

    That is a good starting point for isolating your sound bite that quickly tells your company story or why to do business with you instead of someone else or no one.

    Good luck!
    Bill
  • Posted on 7/15/2009 at 7:56 AM Author
    Bill,

    thanks for your response. but we are not financial auditors. we do quality n social audits like ISO 9001, 14001, GOTS etc. for that we provide certification from the respective accredited bodies.

    my company is small n new in the industry whereas bigger giants like SGS n Moodys are still there n have international recognition, therefore as competitor I need to make effective tagline.

    Thanks
  • Posted by Jay Hamilton-Roth on 7/15/2009 at 9:53 AM Member
    Can you point us to your website, so we can better understand your business model/offerings?
  • Posted on 7/16/2009 at 12:51 AM Author
    Jay,

    Our website is under construction. As I mentioned earlier we are new in the business. We are making everything step by step.

    We are a certification body and we work in collaboration with other accredited bodies to provide certification for quality and social compliance. We are in the same business as SGS n Moodys n provide certifications for ISO 9001 and many others.
  • Posted by Jay Hamilton-Roth on 7/16/2009 at 10:13 AM Accepted
    Improving Customer Satisfaction From The Ground Up
    We Certify Higher Customer Satisfaction
  • Posted on 7/17/2009 at 2:00 AM Author
    Jay ,

    i like your taglines, but can u suggest something brief.

    ok here i suggest another one:

    Trusted Services For All Your Compliance Needs.

    but i need to make a brief n effective one.

    Regards
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