Question

Topic: Taglines/Names

Tagline Or Name For Training & Coaching

Posted by Anonymous on 7/17/2009 at 12:35 PM ET 250 Points
I'm in the process of setting up a training/workshop & coaching business. Focus is on using your natural raw talents, strengths and past lessons to achieve the success...you want. Targeting: solopreneurs, small business. Although this leans towards self-improvement/personal effectiveness, this is also about results for the bottom-line. I am leaning towards Authentic Works for the name (not cut in stone) and need help with a strong tagline. Any suggestions, greatly appreciated.
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RESPONSES

  • Posted on 7/17/2009 at 12:41 PM Accepted
    Can you narrow your target audience and define it more precisely? "Solopreneurs and small business owners" covers many millions of people all over the world.

    What you'd like to do with the name and tagline (working together) is communicate to your target audience what benefit they will realize if/when they hire you to work your magic. The more precisely you can define the audience and the key benefit they need, the better job we can do to come up with a tagline that will do what you need it to do.

    Make the target audience as narrow and precise as you can. It's better to get 100% of a small target than 1% of a large one ... and it costs less too.
  • Posted on 7/23/2009 at 12:49 PM Author
    Thank you for your answers. I'm still working through the target market, etc. and I appreciate your input!
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