Question

Topic: Taglines/Names

If Your Taglines Rock- I'd Like Your Help!

Posted by Anonymous on 8/2/2009 at 12:46 PM ET 250 Points

I need a tagline or tagline inspiration for

BOOST Realty

What's behind the name you ask?

1. It captures our intent and the value the client receives from us- they buy or sell a home feeling educated, confident, and inspired by their experience with us. We give them a BOOST.

2. It's visual. Think about it, can't you picture me cupping my hands and helping you over the fence. Getting you from where you are to where you want to be?

3. It's abstract, and modern. It will appeal to our target market, and the NEW AGE home buyer. It's smart, we can work the word "BOOST" with a positive connotation into just about every piece of marketing we have.

4. It's direct and somehow gives us something to live up to. It HOLDS US ACCOUNTABLE.

So there's what's behind the name.

No matter how obvious or strange - PLEASE share you talent for taglines below!



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RESPONSES

  • Posted by burnberg on 8/2/2009 at 3:35 PM Accepted
    Boost kind of made me think that you would only be of assistance, not necessarily take the customer across the goal line, if you know what I mean. If you like the idea of lending then a hand, I would recommend you change your name to Launch Realty--however, ...

    We'll give you a leg up on the competition (or market).

    Real estate questions, real solutions.

    When push comes to shove!


  • Posted by Jay Hamilton-Roth on 8/2/2009 at 4:38 PM Accepted
    Some ideas for you to play with:
    * Improving Your Home Buying Experience
    * The Home For Wiser Clients
    * Sharing Our Wisdom Since 2009
  • Posted on 8/2/2009 at 5:06 PM Author
    burnberg-

    A very good point, and I wondered about that.

    I think the idea is to

    1. Be Real, so many Real Estate professionals pretend to cover it all. I liked the concept of BOOST because in order to give someone a BOOST they have to know what they WANT a BOOST for. So part of our process is to KNOW what motivates our clients, because that will be at the heart of their decision making. We call hold each other accountabilty to a clear goal...

    2. We are going to do OUR BEST to lead our clients into the TRUE intention of BOOST by our marketing but backed by our ACTIONS! :> With all the information out there people are inclined to work without a Realtor these days, while they don't HAVE to, we want them to feel like they GET TO. " I GET TO work with a cutting edge professional, who will help me find the best bang for my buck- provide the marketing and brilliance that will sell my home for top dollar!"

    I LOVE:

    "We'll give you a leg up on the competition (or market)."

    It's down for my top picks.

    "when push comes to shove" is smart but we don't want to assume or connect ourselves to "desperation" :>

    Thanks for your help...
    Does any of the above spark any more ideas?


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