Question

Topic: Taglines/Names

Theme And/or Tagline Needed For Flyer To Colleges

Posted by Anonymous on 8/5/2009 at 5:43 PM ET 125 Points
I work for a beverage company and am working on a Back to School flyer for our college campuses which are current customers. The goal is to get them to try purchasing different produts from us. The mailing will feature our portfolio of drinks that are college student favorites - energy, coffee drinks, 'better for you', etc. The message to get across is that we have a variety of products for any students taste/need. Any taglines/themes you can think of that I could build upon on college students?
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RESPONSES

  • Posted on 8/5/2009 at 6:02 PM Accepted
    Break from the mainstream.
    Break from the mold.
    Doesn't your dad drink that? Time to move on...
  • Posted on 8/6/2009 at 11:07 AM Author
    Good thoughts.... I am also thinking about doing a play on "Student Body". Maybe ' We have something for every Student Body' - or something like that.

    Keep 'em coming!
  • Posted on 8/6/2009 at 11:42 AM Accepted
    Quench your thirst
  • Posted by Jay Hamilton-Roth on 8/6/2009 at 12:19 PM Accepted
    The "hot" drinks for 2009-2010
    Drink Differently.
    Quench Students' Thirst (For Knowledge)
  • Posted by marketbase on 8/6/2009 at 11:35 PM Accepted
    Since we seem to be in a '70s or '80s revamp, consider:

    Drinks that help you keep on truckin'

    Drinks that keep you movin' on, movin' on

    or were these in the '60s? Oh gee, I'm datin' myself...gotta go :-)

    jag
    MarketBase
  • Posted by browncatfan on 8/7/2009 at 6:08 PM Accepted
    Remember your real audience (administrators) and talk to their interests.

    They want TODAY'S drinks, too!

    Pop was for Pop. Today, they want choices!

    They'll get what they want SOMEWHERE. Why not from you?

    Variety is the spice of student life!

    Give 'em a choice; they'll drink it in!

    Today's "pop machine" has more than pop!
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