Know-How Exchange : Taglines/Names

I think you need to capsure the real benefit to have a travel agency in this day and age of internet ease for arranging, booking, and price shopping travel. Since travel agencies are a business that virtually disappeared due to the internet, there must be a real benefit to using you. Perhaps it is large business events or more complicated arrangements? Affluent people? Whatever it is, you need to speak to them and provide the real "reason for being" that your business has.

Is it "A true vacation is one without you having to work out all the details."

I would focus on the true beneft vs. just "catchy."
Catchy is great if you can get your real message across, but effective beats catchy all the time.

The "catchiest" travel agency tagline was "Please go Away." That was great because you wanted to tell your friends about the funny slogan you read on the sign and where it is. However, that only worked in the day when travel agencies were everywhere. Today, I would focus on selling the benefit that many may think no longer exists or that they can do without.

I hope this helps.
Bill

Call us today. Leave tomorrow.
Travel beyond your expectations.

"Unravel Your Travel"
"We Plan Your Happiness"
"Get, Set, Go"
"Travel The Way You Want"
"Always For You"


Regards
Rakesh