Know-How Exchange : Taglines/Names

Dear paragoncal,

The length of time your company's been in business is irrelevant.
The fact that you've been dishing out loans since the days of Noah and the Ark makes NO difference to your modern day customers.

Your custoemrs simply don't care. To them, it's not important.

In fact, the date ANY business was founded, let alone who founded it, whether it's an "and Son", "Brothers" or any variation thereof with the sage faces of founders glaring down on customers from yellowing portraits, none of this makes a scrap of difference to the customer.

Not really.

Why?

Because it's about you, not about the customer. Customers don't give a crap about you. They want to know about themselves.

True, the date the company was founded might matter to the company head honchos. But they're not the ones buying the goods or services.
Yet again and again this lame old mare is wheeled out and made out to be some kind of blessing for the customer.

I don't buy it. There are people who do, but I don't.

The days of "you can't argue with 100 years of solid service" (if they ever existed in the first place) are over.

Your customers want swift, simple solutions with the minimum of fuss, and with the fewest number of forms to complete.

So, consider using "Paragon Finance: speedy and easy loans to meet your financial needs."

I hope this helps.

Gary Bloomer
Wilmington, DE, USA