Question

Topic: Taglines/Names

Need A Name For An Erp Marketing Campaign

Posted by Anonymous on 8/11/2009 at 6:34 AM ET 125 Points
i am comming up with a sales campaign to promote a certain ERP product by conducting seminars and road shows in few cities across India. I neeed a good name which is very positive and is related to the software sector!!
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  • Posted on 8/11/2009 at 6:52 AM Accepted
    Insufficient Info

    For a appropriate communication you need to list down

    - Brand Position
    - Objective
    - Target Audience

    List down few names of seminar then answer if it satisfies following. Also google similar event so you do not sound same. Also to know scale of seminar then to decide if it ends with "Seminar", "Conference", "Show", "Summit" etc.

  • Posted on 8/11/2009 at 7:07 AM Author
    I would be positioning my company (LGS Global Ltd.) with SAP.

    Target Audience would be Directors, VP or CFO's of SME companies across different verticals.

    Objective is to improve my sales pipeline and also branding.

    On an average i am targeting 75 companies per city.
  • Posted on 8/11/2009 at 7:52 AM Author
    Oh Sorry.... ERP stands for "Enterprise Resource Planning" is a company-wide computer software system used to manage and coordinate all the resources, information, and functions of a business from shared data stores.
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