Question

Topic: Taglines/Names

Need Your Help For Coupon Business :)

Posted by Anonymous on 8/11/2009 at 11:01 AM ET 25 Points
Dear Friends,

I am desperately looking for a brand name and a tag line for a business where we partner with local businesses to distribute discount coupons in some of the middle-class to lower middle-class areas. Our aim is to help the community by making it possible for them to enjoy some basic things they wouldn't have been able to otherwise, without the coupons. Because of the target audience, simplicity of the message is critical here and an emotional touch to the brand name and tag line would be greatly appreciated. We have yet to come up with a brand name that is uncommon but came up with a few ideas for the tag line with an idea of “small things make a difference in people’s lives” playing on “small drops of water form a mighty ocean” However it is now starting to sound more like a life insurance company! :) I am afraid we’re going around in circles and really need your help to think out of the box so I would be really grateful for any suggestions or ideas.

Thank you so very much for all your help!

Kindest regards,

Anu
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RESPONSES

  • Posted on 8/11/2009 at 12:14 PM Author
    Dear Phil,
    Thank you so much for your quick response. I think “coupon central” clearly conveys the message but I was specifically asked by my peers to steer clear of words such as "coupon" or "discount" or "free" as much as possible and lean more towards words with similar meanings to "save" or "value" that have a positive connotation to them :( Any other ideas are greatly appreciated.
    Always,
    Anu
  • Posted by burnberg on 8/11/2009 at 7:07 PM Accepted
    Added Value
    Serious Savings
    Super Savers
    Less is More!
  • Posted on 8/12/2009 at 11:39 AM Author
    Dear Burnberg,

    Thank you so much for your response. I am going to continue this discussion by posting another question with yours and Phil's responses mentioned in it. I will be assigning it more points for the level of difficulty because it involves branding as well coming up with a tag line to support it.

    Thank you again for all your help. Your feedback is greatly appreciated.

    Kindest regards,

    Anu
  • Posted on 8/12/2009 at 11:49 AM Author
    Discussion continued here:

    https://www.marketingprofs.com/ea/qst_question.asp?qstID=29850
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