Know-How Exchange : Taglines/Names

Wellness and Railroad, would you mind expanding that?

Our industry is railroad maintenance and railroad equipment for maintaining the rails.

I need a name for our new wellness program.

It could have a railroad theme or not.

I still don't get it. Who is the target audience and what is the benefit you plan to promise them? What country/region?

It's really hard to come up with a name if we don't understand the positioning benefit and target audience. What action do you want your target audience to take when they learn about your program? Who/what is the competition?

The name should be a function of your marketing plan, which in turn should be designed around meeting a specific objective. So let's start with the business objective and work through the positioning benefit. Then we'll be able to come up with a name that will work for you.

Am I mistaken or is this being over-thought / complicated? Sounds like the OP is looking for a name for an employee wellness program (internal audience) for a company -- something to encourage general health habits, physical activity, etc.

The industry happens to be railroad maintenance (which sounds like a workout in and of itself!)

married2chef: Is this a correct assumption?
-Steve

you are correct Steve.

And you are correct the job in the field is a workout in itself but it's 100% travel, not good/limited food choices.

And then there is our corporate office.

It is a wellness program with incentives.

The target group is our employees.

Our goal is to get healthier either by eating habits, weight loss, exercise, time for one's ownself, etc.

those are awesome ~ thanks for the help!!