Question

Topic: Taglines/Names

Need Help With Coupon Branding And Tag Line

Posted by Anonymous on 230 Points
Hello again Friends,

I am re-listing the question below with more points assigned due to greater level of difficulty as I need a brand as well as tag line for the business.

I greatly appreciate all your help.
Kindest regards,
Anu

Here was my original listing:
I am desperately looking for a brand name and a tag line for a business where we partner with local businesses to distribute discount coupons in some of the middle-class to lower middle-class areas. Our aim is to help the community by making it possible for them to enjoy some basic things they wouldn't have been able to otherwise, without the coupons. Because of the target audience, simplicity of the message is critical here and an emotional touch to the brand name and tag line would be greatly appreciated. We have yet to come up with a brand name that is uncommon but came up with a few ideas for the tag line with an idea of “small things make a difference in people’s lives” playing on “small drops of water form a mighty ocean” However it is now starting to sound more like a life insurance company! :) I am afraid we’re going around in circles and really need your help to think out of the box so I would be really grateful for any suggestions or ideas.

Thank you so very much for all your help!

Kindest regards,

Anu

For your reference, Phil’s response was “Coupon Central” and Burnberg responded with the following:
“Added Value
Serious Savings
Super Savers
Less is More!”

Any feedback is greatly appreciated. Thanks again! :)
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RESPONSES

  • Posted by cookmarketing@gmail. on Member
    What country are we discussing?
  • Posted on Author
    Hello there,

    The country is India.

    Thanks,

    Anu
  • Posted by cookmarketing@gmail. on Member
    मूल्य-पाक
  • Posted on Author
    Dear Cookmarketing,

    Thank you so much for your creative response. We really want an English name for this operation :) I really appreciate any other ideas that you may have.

    Thanks again.

    Anu
  • Posted by Jay Hamilton-Roth on Member
    A Little More, For A Lot Less
    Get More For a Lot Less
  • Posted on Author
    Dear Jay,

    We must think alike! :) I was just searching for "Get more for less" to see if it was already taken when I received your response! What could be a suitable name to go with this tag line?

    Thank you for your response.

    Kindest regards,

    Anu
  • Posted by burnberg on Accepted
    Shopper's Delight: Get More for Less
    Inside Track: Get More for Less
    Value Shopper: Get More for Less
    Added Value: Get More for Less

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