Question

Topic: Taglines/Names

Name For A B2b Magazine- Any Suggestions

Posted by Anonymous on 8/21/2009 at 5:05 PM ET 250 Points
Any suggestions for a catchy name for a business magazine designated for (better) fashion shoes, apparel and accessories stores? Preferably short name or easily spelled abbreviation.
Thank you.
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RESPONSES

  • Posted by SteveByrneMarketing on 8/21/2009 at 9:47 PM Accepted
    B2F
  • Posted on 8/22/2009 at 2:24 PM Accepted
    Who is your target audience -- advertisers or subscribers/readers, or both? What country, region, city?

    How will your target audience(s) find out about the magazine? Do you have a business plan? A marketing plan?

    Usually the name follows from the positioning statement. What is the important need this magazine fulfills? How is it different from/better than competition -- in-kind and not-in-kind?
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