Question

Topic: Taglines/Names

Non-profit Retail Store - American Red Cross

Posted by bobbie.lopez on 8/22/2009 at 12:37 AM ET 250 Points
We need a tag line for our retail store in the Silicon Valley American Red Cross Chapter. The retail store will be called Clara's Corner (Clara Barton is the founder of the American Red Cross). We also need to establish somewhere in the tagline that we are a retail shop/store.

Some info.: we were established in Silicon Valley in 1881. The products sold will be Disaster and Emergency Preparedness and Response, First Aid and CPR products, Fire Safety, Pet First Aid, Infant Safety, as well as mission related apparel and accessories. All proceed from the store go back into our community services (lifeguard training, babysitter training, first aid/cpr, disaster responder training, blood collection, etc.)

Any help would be much appreciated.
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RESPONSES

  • Posted by bobbie.lopez on 8/22/2009 at 11:22 AM Author
    Phil, I appreciate your comments - that is probably why we are having such a hard time coming up with a tag line.

    Any other feedback from others out there would be appreciated!
  • Posted by Jay Hamilton-Roth on 8/23/2009 at 10:51 AM Accepted
    I agree with Phil - the name you've chosen isn't clear. If you're committed to Clara's Corner, could you morph the name into "Clara's Corner Store" to at least indicate you're selling something?

    Given your name choice, here are some ideas to play with:
    * Ensure Your Family's Safety. Stock Up Today.
    * The Emergency 1-Stop Shop
    * Red Cross Emergency Preparedness Supplies
  • Posted by bobbie.lopez on 8/24/2009 at 12:25 AM Author
    Thank you all for the clarity.

    Back to the drawing board on Monday.
    May be back with round two.
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