Question

Topic: Taglines/Names

Kootenay Danceworks Needs A Tagline

Posted by Anonymous on 8/22/2009 at 12:10 PM ET 250 Points
I currently own a dance school, Kootenay DanceWorks. I am in the midst of doing my yearly advertising and am not happy with my tagline which was 'It's about more than dance, it's about motivating young people to be the best they can be!' I want something that speaks directly to the general public under the understanding that the school is a professesionally based school with quality instruction led by certified and professional teachers. Don't want it to be too 'stuffy' nor do I want it to be too 'flaky'. Hope this helps...
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  • Posted on 8/22/2009 at 2:20 PM Accepted
    "General public" in what country, state/province, region, city? Children, teens or adults? Does Kootenay have a meaning, or is that someone's name? It certainly doesn't have any meaning for me ... doesn't say anything about the positioning of the school.

    We can help, but we need more information if we're to really give you good direction.

    While the underlying message in your current tagline is probably OK, it's WAY too long. It's 17 words right now, and you should be shooting for 3-7 words. You're trying to say too much in a tagline. Narrow the target audience and the simplify the ultimate positioning benefit.

    If this is really important to you, you might want to get a professional copywriter on the case. Contact me via info in my profile if you want some recommendations.
  • Posted by Jay Hamilton-Roth on 8/23/2009 at 5:01 PM Accepted
    Teaching The Steps To Your Children's Future
    Learn The Dance Of Life
    Express Your Joy With Dance.
  • Posted on 8/24/2009 at 4:23 AM Accepted
    Do you really even need a tagline? I think it might be unnecessary, and could detract from your message. (I was actually a dance instructor in my first life)

    If you want your target audience (the segment of the 'general public' you want to reach) to know that your school is professionally based, and that the dance instructors are certified professionals, that information can easily be conveyed in well-crafted advertisements and other marketing communications materials.



  • Posted by mkruger on 8/27/2009 at 9:11 PM Accepted
    Tagline:

    Kootenay DanceWorks

    Professionals for you. Taught by those who can.
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