Question

Topic: Taglines/Names

I Need A Tagline

Posted by Anonymous on 8/30/2004 at 6:24 AM ET 250 Points
I run a small mortgage broking business in Australia. I have been doing this for about two years and am starting get more and more referrals and it is time to get serious about my branding. I need a tag line that I can use on all my stationary, my web site, etc. My business name is Taylor Made Mortgages. My business is run on a strictly ethical basis, that is, I always do what I feel is best for the client and not what is best for my wallet. This has in fact cost me money (and time) on some occasions but it has paid dividends in that my customer loyalty is very strong and I am getting the sort of referral and repeat business that brokers normally only get after 10 to 12 years in the business. One of the things I have pushed is that I try to "tailor" each loan to each client to get the best "fit", a bit corny I know, but it seems to get the idea across. Very appreciative of your collective help and ideas.
Regards,
Seve
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RESPONSES

  • Posted by Mushfique Manzoor on 8/30/2004 at 8:18 AM Member
    Hi Seve

    few lines from top of my head

    1. "Your very own Life-long Lender"
    2. "Fitting the loan to your shape"
    3. "Tailored for You"
    4. "Made for You"

    hope this helps.

    cheers!!
  • Posted by SRyan ;] on 8/30/2004 at 11:54 AM Member
    Taylor Made Mortgages
    "Custom-fit lending"
  • Posted by SteveByrneMarketing on 8/30/2004 at 2:23 PM Member
    Hi ajay,

    Not sure you really need the words “lender” or “Mortgage” in your tagline when you have Mortgage in your name and they will always to seen together.

    Here are a few:

    Trust. One Loan at a Time.
    Trust. The Right Loan Just for You.
    Our Customers Know the Difference.

    Best of luck,

    Steve
  • Posted by Deremiah *CPE on 8/30/2004 at 4:37 PM Member
    Seve, (Try it, you'll like it)


    Taylor Made Mortgages
    "You fit so good in your home"

    Taylor Made Mortgages
    "Making your house fit good"

    Taylor Made Mortgages
    "A lovely home needs you to fit"

    Taylor Made Mortgages
    "When gettin' in feels so good"

    Taylor Made Mortgages
    "Where you & the home fit"

    Seve if you like any of the ones I've so freely shared with you then that's good. Is there anything else I can do for you or your customer?

    Your Servant,

    Deremiah, *CPE (Customer Passion Evangelist)
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