Question

Topic: Taglines/Names

Need A Tagline For An Innovative Online Cpa Firm

Posted by Anonymous on 8/27/2009 at 6:24 PM ET 250 Points
I need a tag line for an innovative online CPA (Ceritfied Public Account) practice. Our name will include the word Gorilla to be unique and set us apart from the rest of the industry as well as show Strength and Power. We will be providing tax, bookkeeping, and business consulting all in a completely secure online environment.
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RESPONSES

  • Posted on 8/27/2009 at 8:29 PM Author
    Sorry, the business name is GorillaCPA.com. We are looking for something a little less traditional. We have been playing around with

    "Powerful Online Accounting Solutions"

    Thoughts?
  • Posted by SteveByrneMarketing on 8/27/2009 at 10:59 PM Member
    Mark,

    Does the brand name of GorillaCPA really differentiate your firm from all the other CPA firms?

    Actually, I think "GuerrillaCPA" has more brand story potential than the big monkey. But real question is about your marketing positioning strategy. Your tag line (and your brand name) should reflect a strategy ... for example, your firm will utilize unique technology that allows your work process to be more transparent to your clients - a client services positioning.

    When I see Gorilla I think superglue.

    Hope this helps,

    Steve
  • Posted by Jay Hamilton-Roth on 8/28/2009 at 9:07 AM Accepted
    The Online Accounting Heavyweights
    We Have Strength In Numbers
  • Posted on 8/28/2009 at 9:32 AM Author
    I really like the "strength in numbers" concept.

    It is catchy and supports the power/strength concept which we want to incorporate into the feel of our business from our capabilities to our online security.
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