Question

Topic: Taglines/Names

Name For A Business Discounts Product

Posted by Anonymous on 8/31/2009 at 8:16 PM ET 250 Points
Trying to re-brand a membership based business benefits program. A lot of the name options we have are corny or don't convey what it does immediately. Also conscious of how cynical people are of B2B savings.

By paying a membership fee people are able to access reduced prices on key services.
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RESPONSES

  • Posted on 8/31/2009 at 8:45 PM Accepted
    Who is your target audience? What size/industry and what city, state/province, region, country, continent?
  • Posted by Jay Hamilton-Roth on 9/1/2009 at 9:22 AM Accepted
    B2B Discounts
    B2B Savings
    B2B Benefits
  • Posted on 9/1/2009 at 1:37 PM Moderator
    How about:

    Bottom Line Bonus

    Then a tagline that talks about "money in your pocket" for small business owners.

    "Business Savers" sounds like it's just for businesses on the verge of going under. "Savers" has a double meaning, and the more obvious one, I think, is that you are going to somehow save a drowning business.
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