Know-How Exchange : Taglines/Names

...located where?
...targeted what demographic?
...specializing in what treatments?
...what are names of your competition?

A good name alone won't create excellent sales. It might create interest, it might be good for name recall/recognition, but ultimately it's up to the quality of your offering (services + products).

Dear Arciniegasbetancourt,

Jay's right.

Before you get all dewey eyed about your name, figure out the market you'll be serving and what area of plastic surgery you might specialize in.

But please, don't tell your clients you do everything.

In most businesses, telling people you "do everything" is tantamount to banging a dinner bell that rings in confused, time-wasting, and economically challenged clients. These people mop up your time, sap your will to live, and squander your ability to profit from clients who DO know what the hell they want.

The KIND of plastic surgery are you offering or proficient in will determine your patient base. Their ability to pay will determine your pricing and perception levels. Your potential patient's social group will determine your ability to create social proof—which drives your word of mouth capability—which in turn drives your ability to receive referrals from joyful clients who are now, forever young, or with a smaller nose, or bigger boobs, or flatter stomachs, or whatever it is you're the best at delivering in terms of results.

I hope this helps.

Gary Bloomer
Wilmington, DE, USA