Know-How Exchange : Taglines/Names

Dear Greko,

With the range of services you're offering you're pretty much covering all the bases of business support. So consider saying so:

PRIME TIME GROUP: Everything Your Business Needs.
PRIME TIME GROUP: Everything But the Business Kitchen Sink.
PRIME TIME GROUP: Your Business Needs, Your Business Solutions.

Without the comma, the last one can be read two ways.
So the message focuses on your client's needs and their need
for solutions. Which is what every marketing message ought to
be doing anyway, but that's a topic for another discussion.

Because most businesses won't need all your services, consider breaking your message (but not necessarily your tag line) down into smaller messages, messages which you then focus on the exact needs of smaller clients who may only need one or two of your core areas of expertise.

You can then segment your list and make your marketing money work smarter and harder, rather than just making it work hard for less potential return.

I hope this helps.

Gary Bloomer
Wilmington, DE, USA