Question

Topic: Taglines/Names

Need Name For Team For Two

Posted by Anonymous on 9/7/2009 at 5:20 PM ET 250 Points
We have made ourselves crazy tryng to come up with a team name which we can both agree on. We are real estate agents, both female, and don't plan on adding to our team. We are sisters, and have not decided if we want to incorporate that into our tagline in any way. We don't want to use our names, because then the issue becomes "whose goes first", etc. We would like something "catchy", but not goofy, with a tagline that people will remember. We service a wide range of property values: from fist time home buyers, to high end vacation homes. We don't want to stereotype ourselves as being able to only assist one end or the other. We both have a very serious work ethic. If anyone has any ideas, I would be most grateful if you would share them. We've been working on this one for several years, and it is now time to just do it! Thank you!!!
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RESPONSES

  • Posted on 9/7/2009 at 6:56 PM Accepted
    Doris, before you "name" yourselves, you probably ought to figure out what it is that makes you different from, and better than, all the dozens/hundreds of realtors in your area. Why should someone select you?

    It's probably NOT because you each have a sister. It's probably NOT because you work hard. (Don't most serious realtors?) But there must be something that sets you apart.

    Let's identify the real benefit -- the unique positioning benefit for the client -- that sets you apart from all the others and makes you the right choice for your target audience.

    BTW, this is much easier if you are willing to narrow your target audience. It sounds like you're trying to be all things for all people. Not a great idea. You'd be better off to get 100% of a small audience than 1% of a large one.
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