Question

Topic: Taglines/Names

Cheese Names

Posted by Anonymous on 9/7/2009 at 11:13 PM ET 250 Points
Hi there, we're looking at a good name for gourmet cheese. Anyone have an idea?
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Chris Blackman on 9/7/2009 at 11:52 PM Accepted
    That's not much information to go on.

    What sort of cheese? Is it hard, soft, ripened, ashed, waxed or washed rind, moulded, white, red green or blue, unpasteurised, herbed, seeded, peppered, organic, fair trade, strong, mild, pungent or...

    Where is it coming from (what country and region)? What sort of food would it accompany, or when would someone eat it? Is it like any of the established cheese types?

    I'm no cheese expert but I know there are a lot of different kinds. A rose by any other name - but you want a name that speaks of the character of the product you are selling.
  • Posted by Gary Bloomer on 9/8/2009 at 9:47 AM Accepted
    Hmm. A one liner question. Signed up just today. No bio.
    No e-mail. No website? Sounds like a student question.

    A gourmet cheese from where? Made by whom? What's the story of the maker? For which sector of the market is this cheese made? To be sold where? Made from what milk? To be eaten with what? To be accompanied by which wines and best served at what temperature?

    Made in small, exclusive batches by artisan cheese makers? Or mass produced, by the tanker load, and merely given the name "gourmet" to give it fake authenticity?

    Gary Bloomer
    Wilmington, DE, USA


  • Posted on 9/9/2009 at 12:20 AM Author
    Hi there, it would be "gourmet-style" cheese for burgers to use at home with different flavors. There would be combinations of cheddar, blue cheese, etc, mass produced and sold as singles.

    Does this help?
  • Posted by Chris Blackman on 9/9/2009 at 2:48 AM Member
    My goodness - So it's a mass-produced, processed, sliced, flavored gourmet cheese?

    When you say "sold as singles", you mean packed individually within a package of several slices? Or does the customer buy once slice only?

    Who would you envisage is the target customer or target segments?


  • Posted by Gary Bloomer on 9/10/2009 at 12:06 PM Member
    Dear kristalombardi,

    According to Dictionary.com

    "Gourmet" food is, quote: "of the highest quality and flavor, prepared well and presented in an artful manner."

    But the gourmet cheese in the context of the question appears to sound more like a "cheese food product".

    Isn't this a bit of a stretch?

    Gary Bloomer
    Wilmington, DE, USA

BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Taglines/Names)