Question

Topic: Taglines/Names

Sport Training Business Needs Name

Posted by Anonymous on 250 Points
My friend is starting a sports training business. He specializes in football and wrestling, but also wants to connect with athletes from other sports by promoting "mental preparedness" for competition by offering hypnosis/visualization sessions. His target market is young athletes, mostly high school, who are reaching a highly competitive time period in their sport. Furthermore, over the summers, he'd like to run "sport readiness" camps for younger athletes who may still be choosing the sport they'd like to pursue and get them ready for that all-important week of tryouts before school starts.

We'd like the name name to reflect success, but also get a sport-related word in so people know what industry we're in without too much explanation. Also, we'd like it to look good in print or have an easily conceptualized logo, as it will be on sports jerseys and t-shirts at events. Thank you so much for your help!
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RESPONSES

  • Posted on Accepted
    How about Mind over Matter--- Matter being the sports and the Mind being the mental preparedness component to your friend's business
  • Posted on Accepted
    Hi Astoria_lily, Are you still looking for a professional business name? Please drop a line at my email [Email address deleted by staff. Please use the Member Profile for this information] for further ideas. I look after business branding and cater a wide range of web and print designs. Regards, Lew
  • Posted by Jay Hamilton-Roth on Accepted
    The Athlete's Edge (Advantage)
    Great Sports
    Athletic Coaching Plus
  • Posted on Author
    Hello. Thanks to you that offered a suggestion. Unfortunately, none of the names proposed was able to dissuade my friend from being stuck on the name "Zone Kinetics."

    If you have a response to that name, it would also be appreciated, as I don't believe that particular name offers any insight as to what business he is in, and also will blend in with all of the other "zone" entities out there. Further thoughts on this are welcome.

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