Question

Topic: Taglines/Names

Want A Good Humor Tagline For An Ad Agency

Posted by Anonymous on 9/9/2009 at 2:05 AM ET 250 Points
Grand Works Media Limited is a company that is dedicated in
providing reliable & quality service and support to its clients.
Grand Works Media Limited is very competent in the area of
corporate branding, graphic design and printing on all kinds of
media. Our portfolio range includes the construction of three
dimensional models for architects and outdoor advertising.
Our niche in this field is the ability to produce innovative
high quality results by carrying out projects from the
commencement stage through to final delivery. This in turn
ensures that our clients are able to run their core business in
an efficient, reliable and cost effective way.
BACKGROUND
Grand Works Media Limited was established in 2005 and is a
wholly Kenyan owned company.
MISSION
To revolutionise the Advertising industry by establishing a
fresh trend of Creativity and Innovation through pressing the
right buttons in brand development processes.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 9/9/2009 at 11:08 AM Accepted
    We Only Work With Leaders
    Brand Your Company. Or Perish.
  • Posted on 9/9/2009 at 7:08 PM Accepted
    "Making the boring extraordinary"
  • Posted by Gary Bloomer on 9/9/2009 at 11:17 PM Accepted
    Dear wambuii_k,

    On your website, you've got a quote from Neil French.

    I've had the honour of corresponding with Neil French (one of
    the world's truly GREAT advertising copywriters and creative directors); he's even reviewed some of my work. Now, it's no secret that Neil's not what one might call "shy" about speaking his mind, but probably the LAST thing I can hear him saying is "... and it sure feels gooood!"

    The other thing is that this quote, if it's genuine, it isn't doing
    you a great deal of good because it tells your customer NOTHING,
    about what you do and what you can do FOR THEM.

    So, your credibility takes a hit. You might also want to look at the links on your site, because few of them seem to work.

    But there's your request for a tag line. An ad agency that can't come up with its own tag line? Doesn't that strike you as a little odd?

    You tell us you're "very competent in the area of corporate branding".

    But the question is, if you can't come up with your own tag line, how "competent in the area of corporate branding" do you think you, as an ad agency, sound?

    Before you get all excited about your tag line, you might want to re-evaluate your core operations. THEN look towards what you're going to use as a tag line.

    I hope this helps.

    Gary Bloomer
    Wilmington, DE, USA
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