Question

Topic: Taglines/Names

Name For Eye Wear Brand

Posted by Anonymous on 250 Points
I am planning to launch a brand of Indian made eye wear for the Indian market. Planning a JV between an Indian and Italian company, or eventually it might just be the Indian company.

1.Need a name which can generate interest as this is a new product. Let it be wicked. FYI, like FCUK,
and/or
2. Have a international appeal with a twist of relation to India, however the name should not be completely Indian.
and/or
3. highlight light weight.

Just for thought,
The name can be two words too. At least one of the words needs to be printed on the face of the spectacle frame on the lens, so long words would not ideally look nice.

Hope to hear from you, thanks and wish me luck. Will be around to pester you'll as this is just an idea that I have generated and have to start from scratch regarding all other formalities, strategies and the works. So, this is not the last you see of me.

Thanks in advance.
Benny John


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RESPONSES

  • Posted by NovaHammer on Accepted
    Here goes ....Benny-

    Brain Candy = BR/ANDY

    3.14 159
    (pi) suggests precision -well known (idiom) number

    Perimeter

    CirPi
    (pronounced SirPi) Pi is ratio of .....CIRcumference ....

    Beamers

    Zanzibar
    or ZanZi

    Hectics .... Tribute To "Freddie Mercury's' first band.

    AuPair -
    Play on Gold (AU in Periodic Table) & Cultural Exchange between India and Italy /Trusted supporter....

    Could be pronounced OOOHPair on radio/voice over..


    Have Fun developing name and Brand!




  • Posted by Jay Hamilton-Roth on Accepted
    Eye-Q
    FraMe
    Eye Spy
    iiii (4 eyes)
  • Posted on Author
    NovaHammer&Jay Hamilton Roth,

    Thanks for your response. Before anything let me mention that there are numerous offerings in the market on the same line. They come with such innovative names as mentioned by Hamilton, these are good. However they do not have recall the minute they are sold. To put it across straight these are mass marketed brands and have no significance to branding and recall whatsoever.
    Hence the potential buyer also brands the product as just another product.

    There has to be an element of style, niche catering to the lower segment style conscious on a budget and also the word must sound nice on the tongue.I know this is crazy, I am all out to get the right name.
    Thanks in advance.


  • Posted by rakesh_sethia80 on Accepted
    You May Try these:
    "Glaze"
    "Eye-Star"
    "Pop-Eye"
    "Cecil"
    "Eye +" (Eye plus)


    Regards
    Rakesh
  • Posted on Author
    thanks rakesh,

    eye + is already there in the market.

    I have thought of the following

    TAAJ
    Ben & Milan
    Indiano

    Thinking of sticking with Ben & Milan.

    Am open to more names.

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