Question

Topic: Taglines/Names

Another Way To Say Wedding Emporium

Posted by Anonymous on 9/22/2009 at 1:00 PM ET 250 Points
Hello,

I'm working on a re-branding for a Wedding Photographer that has been in business for 50 years. In addition to photography they also provide Video, DJ, Invitations and Makeup. All of these divisions are run by experts in their field.

The main tag line is Photo. Video. HD as these are the main services.

I need another tag line to incorporate the other services for a trade show banner. All I have so far is:

Your One Stop Wedding Shop. Ask our experts about DJ, Invitations and Makeup services. I hate One Stop Wedding Shop but can't think of another way to say it.

Your help would be greatly appreciated!!!

Thanks.
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RESPONSES

  • Posted by Gary Bloomer on 9/22/2009 at 6:54 PM Member
    Dear sgracan,

    As a tag line "Photo. Video. HD" is a little—er—bland. And what is HD anyway?

    As loathsome as it might be, the notion of "Your One Stop Wedding Shop" has merit because that's what people are looking for: one, all in, everything-done-for-them service.

    To truly become the one stop shop, you may want to branch out into limo hire, catering, planning, wedding services and so on. But for the moment, how about:

    "Everything to Make Your Special Day Complete: DJ, Invitations and Makeup Services".

    I hope this helps.

    Gary Bloomer
    Wilmington, DE, USA


  • Posted on 9/23/2009 at 11:05 AM Member
    Just a comment.

    If I saw the words, "One Stop Wedding Shop"... I would expect a "General Contractor" offering services such as gown sales, tuxedo rental, flowers, catering, etc.

    It would seem that whatever name you arrive at needs to be qualified to services actually offered.
  • Posted by Jay Hamilton-Roth on 9/23/2009 at 12:11 PM Member
    Other phrases that might work:
    * Wedding Central
    * Wedding Hub
    * Everything Wedding Team
  • Posted on 9/23/2009 at 12:28 PM Author
    Thanks everyone. My client absolutely loved 'Your One Stop Wedding Shop', so I'll go with my original idea. His demographic isn't high end, so this tag line would be appealing to the average 28 year old bride.
  • Posted by Future Focus on 9/30/2009 at 11:40 AM Moderator
    Question closed and points refunded at authors request.
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