Know-How Exchange : Taglines/Names

A tagline needs to convey a primary benefit of your offering to your target audience. So, who's your audience (where are they located, what business are they in) and what do you offer/problem you solve (that your competition doesn't)? Also - what's the name of your business (a tagline can help amplify/clarify the message of your business name and/or avoid duplicating wording).