Question

Topic: Taglines/Names

Short And Memorable Name For Renovation Company

Posted by Anonymous on 9/25/2009 at 11:28 AM ET 405 Points
I am a quality craftsman carpenter and have over 40 yrs experience in this field I do not want to go with a long name so I need help to come up with something short and sweet that will work in home renovations.
hope you can help
thanks
George
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RESPONSES

  • Posted on 9/25/2009 at 12:00 PM Member
    The Renovator

    Tagline: Quality Craftsmanship For Residential Construction
  • Posted by mgoodman on 9/25/2009 at 1:35 PM Moderator
    Want to reference the market you serve? Where are you? Do you have any areas of particular expertise you want to highlight? What is the profile of your ideal customer? The name should at least suggest the benefit your customer ought to expect when they hire you.
  • Posted on 9/25/2009 at 2:34 PM Author
    Thank you guy's I have Quality Craftsmanship since 1969 for under the name and a tag line of "Changing your lifestyle one room at a time" its just the name I am hung up on I don't want to use my name or initials it's so blah blah I need a hook
    Thanks
    George
  • Posted by NovaHammer on 9/25/2009 at 7:36 PM Member
    I familiar with the Red Seal desigation for Certified Carpenters in my area,is there some similar 'bench mark' in your region that consumers would recognize as a reassuring Quality Control Logo?

    If so that Image could be a solid Identifier more than a cluster of too many words in a name or tagline .....like all the other untrained 'renovators' who compete with you.

    Fill us in if so.
  • Posted by Chris Blackman on 9/26/2009 at 1:33 AM Member
    Invent a new word: Renovinator. Like "Terminator", but to make renovations happen fast. Renovinator.com domain is even available!

    Now invent the back story to explain what a Renovinator does... Why you're different - using all the explanations you've always used to explain who you are, your experience, your quality craftsmanship etc.

    Adding "Established 1969" is a good way to signify your experience to your customers.
  • Posted by AA/Swap on 9/27/2009 at 5:52 AM Member
    Hi,

    Came up with few suggestions:

    Option1

    Home Innovator OR
    Home Innovaor since 1969

    LOGIC - Renovator is widely used. But I suggest go with Innovator - Differentiate yourself from the rest

    Option 2
    HOMER the RENOVATOR OR
    Homer - The Renovation People

    LOGIC - It relates to Home. Homer - A Popular character in Simpson. Renovator again translates what business you are into. A perfect fit, a perfect rhyme for your Business

    Well, we can further get into Brand Positioning statement, product augmentaion etc.


  • Posted by Jay Hamilton-Roth on 9/27/2009 at 9:38 AM Member
    Hammer & Saw (Renovations)
    Precision Renovation
    Qualiti Renovations
    Precis Renovations
  • Posted on 9/27/2009 at 11:51 AM Member
    Dream Builders
    Quality Renovations Since 1969
  • Posted by NovaHammer on 9/29/2009 at 10:50 PM Member
    Artisan Renos Since 19XX ... starting with "A" helps when listed alphabetically in any directory, speaks of your experience and implies quality without more words needed when attached to your date of inception.



  • Posted on 9/30/2009 at 7:38 AM Author
    Thank you all for you great suggestions , it has opened up a whole new avenue for me to pursue ,I am thinking along the line of "Dovetail Carpentry" tag line Quality Craftsmanship since 1969
    somewhere else maybe on my web i would use a" a perfect fit for all your renovation"

    Let me know what you think I still have points to give away
    George
  • Posted by NovaHammer on 10/1/2009 at 10:19 PM Accepted
    Dovetail suggests Cabinetry alone versus whole house constuction work to me.

    Mortise and Tenon Joinery suggests solid, old world skills on a larger scale. I realize Dovetails are used in Timber framing too but not as well know as a dovetail furniture drawer joints.

    Did you know Stonehenge Sarsen stones were also dressed & fashioned with M & T joints holding lintels up where they were put in place some 2500 years a go - I didn't ... until now.

    Stonehenge Construction
    Building Landmarks For Years.

    Walker Carpentry
    Walking Tall Since 1969.

    More food for thought I hope.













  • Posted on 10/1/2009 at 11:30 PM Author
    Thank you all for the great responses , some of the best advise I 've had , some a bit harsh ( Phil ) but needed to be said none the less.
    You have been a tremendous help to me and I hope you keep up the great advice to other young ( in the business world ) entrepreneur's , you provide valuable information and knowledge to those of us who need it most. thank you all
    George.
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