Question

Topic: Taglines/Names

Tagline For Real Estate Investment Business

Posted by Anonymous on 9/27/2009 at 4:07 PM ET 126 Points
I'm a young, keen, but 'human' real estate investor. I am starting my own real estate investment firm which helps the average human secure better return on their money than the 3% mutual fund, and eventually become financially free. I'm putting my website's content together and I wanted an impactfull, honest, meaningful tagline. My company name is BUILDING INVESTMENTS.

Here's what my company will do for our customers/investors. ''Building Investment's purpose of existence is to thrive at achieving the absolute fulfillment of life through the realization of financial freedom using real estate investment as the medium. Real estate investments with purpose.'' I think the one word that I would like people to describe my company with is ''Freedom'' or ''Financial Freedom'' using real estate investing.

Here's what I came up with for a tagline so far...
Touch your freedom;
Feel your freedom;
See your freedom;
Love your freedom;
Creating your freedom;
Create your freedom;
Our purpose is your freedom;
Making your freedom possible;
Shaping your freedom;
Guiding you in your pursuit of financial freedom;
Real estate investments with purpose;
Freedom for everyone;
Freedom is what you were waiting for;
Fulfill your life with financial freedom;
Freedom at last;

Thank you for your help.
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RESPONSES

  • Posted on 9/27/2009 at 5:47 PM Accepted
    First question that occurs to me...

    Are you going to need a prospectus ?
  • Posted on 9/27/2009 at 6:01 PM Author
    Not right away. Most probably down the road (1-3 years from now I'm guessing).

    Note that one may propose a totally different word than ''Freedom'' if they feel a better may probably fit the bill. We could work from that new word as well.
  • Posted on 9/27/2009 at 6:16 PM Member
    What is your market?

    1.) First time investors?
    2.) First time REAL ESTATE investors?
    3.) People wanting to diversify their portfolio?

    Off the top of my head, I would think the point you need to come down HARD on is not the "Freedom" issue, but that the TIME is right for Real Estate Investment. RE doesn't have a real good rep at the moment. It's sort of in a holding pattern in people's minds. Your tagline would be something on the order of:

    "Now's the Time" or
    "The Time is Right"

  • Posted on 9/28/2009 at 1:02 AM Accepted
    How about something like:

    Your Foundation for Financial Freedom

    Building Financial Freedom from the Ground Up

    A Strong Foundation for Financial Freedom

    Building a Strong Foundation for Financial Freedom

    Financial Freedom: It Starts With Us

    Financial Freedom: It Starts Here

    Bringing Financial Freedom Home

    I hope this helps. If you choose any of these, all I ask is that I can use your company as an example in the tagline section of my portfolio on my website. Thanks, and good luck.
    Robyn

  • Posted on 9/28/2009 at 7:38 AM Author
    Hi rwhite,

    Market is 2.) and 3.)
    Humm, interesting spin, about the time. For me, it's always time to buy RE. The time is always now. I guess the real question is which one, Time or Financial Freedom, provides the longing pain that RE Investments can solve ?! I would think Financial Freedom because my market are investors, and to me that's what they are looking for, right ?

    Hi rkurdek,

    Out of your post, I prefer the most 'Your Foundation for Financial Freedom' because it involves an *emotion* of working towards FF. The other ones don't create any emotions for me. The emotion that I'm trying to capture is honesty, freedom, happiness, and wealth creation.

    We're getting warmer. Keep'em coming.
  • Posted by Jay Hamilton-Roth on 9/28/2009 at 9:25 AM Accepted
    Achieve Your Financial Dreams With Confidence
    Rest Assured With a Great Financial Future
  • Posted on 9/28/2009 at 10:20 AM Member
    Hi rwhite,

    Market is 2.) and 3.)
    Humm, interesting spin, about the time. For me, it's always time to buy RE. The time is always now. I guess the real question is which one, Time or Financial Freedom, provides the longing pain that RE Investments can solve ?! I would think Financial Freedom because my market are investors, and to me that's what they are looking for, right ?

    If you're attempting to sell RE Investment to yourself, you're on the right track...

    IMHO, the worst mistake you can make is to inject your personal likes, dislikes and specialized knowledge of a field into your marketing efforts.

    I just told you what I (as a potential client) feel about RE investment and you counter with how YOU feel about it. Who cares how YOU feel about it (other than the enthusiasm YOU need to CLOSE a sale)?

    Having lost way over a $Million in the stock market qualifies me to tell you that the phrase "Financial Freedom" means less than nothing to me. That's what all investments tout. I want to know that my money has a degree of safety also. Tell ME that the TIME is right to invest in RE and then tell me WHY you feel that way...

    Hope this helps.
  • Posted on 9/28/2009 at 11:32 AM Author
    Hi rwhite,

    You are right my friend. I get caught up in my own likes and dislikes. Thank you for reminding me ;o) Using your idea, lets see if a new brainstorm spin off would get us closer to an awesome tagline.

    The time is now to build your foundation
    Now's the time to build a foundation
    Now's the time to take control of your financial future
    Guiding you every time
    Guiding you like a friend every time
    Now's the time to move forward
    Now's the time to move forward towards your ...
    The time is right now to regain control
    The time is right now to regain control of your ...

    How do you guys feel about these ones ? Is there one that captures an emotion for you ?

    Kind regards.
  • Posted on 9/28/2009 at 11:59 AM Author
    Thank you for you honesty Phil. I take your constructive feedback very positively!

    As you can imagine, it is hard for me to get out of myself and think like a potential client. I'm not a marketing expert just yet as you can see.

    I have one that's not 100% but feels somewhat right:
    Growing investments that won't make you lose sleep over
  • Posted on 9/29/2009 at 9:22 PM Author
    Thanks Phil,
    You must have figured by now that English ain't my mother tongue... ;o)
    Thanks for the correction, yours definitely sounds better. However, I think (it doesn't really matter what I think) but would people agree that if the 'won't' could be changed to 'will' it would make the tagline sound more positive, right ?

    Maybe something like:
    Growing investments that enables you to sleep well."

    Phil, first is it well written? Second, does it draw any emotions to you when you read this ? Or just another bad tagline ?

    Thanks for the help.
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