Know-How Exchange : Taglines/Names

Do you have any idea how many "adults/working adults around the age of 20-40 years old" there are? There is no way you'll be able to reach all those billions of people.

Maybe you need to narrow your target audience, figure out what they look for in a sugar biscuit, where they buy them, what they're buying now (instead of your product), and how you're going to market this brand ... before you begin the naming process.

A good brand name is not about describing the product ... it's about the benefit your target audience should expect when they buy/use/consume the brand.

We can definitely help you, but we need to know more about your objectives and who your REAL target audience is going to be. Do they have kids? Do they live in Taiwan? Are they married? Are they gourmet cooks, or are they on food stamps? Do they bake their own bread/cookies/biscuits now? Do they drink wine? When and how often do they eat sugar biscuits?

We need a LOT more information here...

To start with, I'm confused by the term "brand name" in this instance.

Are these biscuits a new product for an existing manufacturer? If so, don't they fall under the manufacturers's existing brand name? (e.g. Nabisco, McVitie, Arnotts, Westons, Mrs Fields)

Are you really looking for a product name - like Oreo's, Digestive, Monte Carlo, Iced Vo-Vos, etc?

What exactly is this sugar biscuit - what does it look like, taste like, smell like. Is it hard - or soft and crumbly? Does it come in different flavourings? Is it large, or small?

Look forward to some more information to work with!