Question

Topic: Taglines/Names

Please Help Me Change Our Corporate Tagline

Posted by Anonymous on 10/2/2009 at 12:12 PM ET 250 Points
We are an internet related inventory marketing company in the automotive sector. Our main customer is Franchise new car dealers. Our website is

www.liquidmotors.com

should you want to take a look. We manage the dealerships inventory and marketing on site like eBay, cars.com and autotrader.com. We have several tools that help dealers price their cars competitively as well as edit their content then move it electronically with distribution tools.

We offer dealer websites, customer lead manager and various video products of the dealers store and inventory. Please help us think of a tagline.

It is currently


Liquid Motors Inc
Powered by expertise... driven by success.

We are a technology company in the purest form but have enlisted the top automovtive people in the business to guide the technology.

Thanks very much in advance!!!!
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RESPONSES

  • Posted by NovaHammer on 10/2/2009 at 12:48 PM Member
    Purely IT Matters, Clearly Customer Driven!

    Stayed with your Fluid theme. Making the point that IT is your field BUT the ultimate client is the Boss!

    Did I understand your business correctly?
  • Posted on 10/2/2009 at 9:01 PM Moderator
    Can you explain why you want to change the tagline? What are you trying to accomplish with the change?

    Your problem is probably that the name Liquid Motors doesn't say or mean anything, and it doesn't explain what you do, what industry you're in, or who your target audience is. Assuming the name isn't negotiable, you might want the tagline to give people a clue about who the target audience is and what benefit they might expect from you. Tell 'em what's in it for them to deal with you.

    The current tagline could apply to any one of a thousand different companies in any industry.
  • Posted by Jay Hamilton-Roth on 10/3/2009 at 11:18 AM Member
    Moving Car Inventory Easily
    Speed Your Car Sales Online
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