Question

Topic: Taglines/Names

Breakfast Seminar Name

Posted by Anonymous on 10/2/2009 at 4:37 PM ET 125 Points
I am the manager of CPA firm and we are hosting a breakfast seminar in NOvember and I need to come up with a catchy name and can't seem to hit on the right one. It is for business owners who are prospective clients. Help!!!
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RESPONSES

  • Posted by CarolBlaha on 10/2/2009 at 5:23 PM Accepted
    Phil is right-- an accountant can talk about anything. So what is the topic??

    10 best ways to????
  • Posted by Chris Blackman on 10/2/2009 at 5:42 PM Accepted
    As CarolBlaha says - what's the topic?

    Workshopping the question further - What problem will this breakfast solve? (for the prospect, not for the accounting firm!)

    What is the benefit to those attending?

    Selling anything is about understanding the pain points for the customer and positioning in their minds your solution as the cure for that pain.

    So - what problem does the prospect have that will be solved by the seminar or whatever you call it?

    Perhaps they are worried about cashflow. Or the GFC. Or the price of oil. Or their retirement savings plans. Or the price of pork belly futures. Or who will win the big game on the weekend.

    If you have a speaker and the speaker has a subject already, then work with them to understand the benefit their talk will bring. Then focus on a benefit statement that articulates itself well.

    If you don't have a subject yet, then research the prospects to find out what is bothering them - their pain - and provide an exact solution for that. Then articulate the benefit statement etc as above.

    Hope that helps.

    ChrisB
  • Posted on 10/2/2009 at 5:49 PM Accepted
    AM Buzz
  • Posted by Jay Hamilton-Roth on 10/3/2009 at 11:21 AM Accepted
    Taking A Bite Out Of.... (high investment fees? taxes? risk?)
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