Question

Topic: Taglines/Names

Printing Company - Tagline Or Slogan

Posted by Anonymous on 10/2/2009 at 6:37 PM ET 250 Points
We need a tagline for a printing company with less than 8-10 words. We take pride in our professionalism and customer service while offering very competitive pricing.
The ad lists our services and what we provide, we just need a catching 4-5 word phase/slogan to stand out from our customers... something clever... that may intrigue anyone seeing the ad so that they will call us.

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RESPONSES

  • Posted on 10/2/2009 at 6:50 PM Accepted
    We can definitely help, but we're going to need more information from you first.

    Let's start with your primary target audience: Who are they? What are they printing? Where are they located? How do they make purchase decisions in this category? What are the criteria they use to select a printing company?

    Next, let's consider the NAME of your company. Does it address your positioning benefit? We don't want to repeat the name in the tagline. In fact, we want to build on it if it's a strong name.

    You also reference an "ad" that lists your services. Is the tagline just for this ad, or is it something you want to attach to your brand name in all expressions of your positioning message? Where do you advertise and promote? How do prospective customers learn about you? How do you market yourself?

    Finally, what do you think having this tagline will do for you? When you say, "... anyone seeing the ad" it's not very clear who the target audience is and where this ad is going to appear. Usually you're best served by focusing on a narrow target audience that is in your "sweet spot," not on "anyone."

    Help us by answering these questions, and we'll help you.
  • Posted on 10/2/2009 at 7:42 PM Author
    We would like to use the tagline on other marketing and sales tools if it is good enough. Our business name is AccuPrint and we print mostly for other businesses, we have been in business for 20 years. We have a sales staff that makes sales calls to our target market. This ad will be used in several places mostly to new customers and/or customers who use other printers, in the ad we descibe most of what we can do. We are thinking that if someone sees something cute and clever and likes the design of our ad... then they might give us a call. I hope that helps you help me. :)
  • Posted on 10/2/2009 at 11:32 PM Author
    MGoodman, thanks for your initial response. Our primary target audience are businesses (mainly commercial printing), they are located primarily in our town and the outlying area. I would say they make their purchase decision based on quality, dependablity and price. Wasn't sure that was clear from my earlier response.
  • Posted by Jay Hamilton-Roth on 10/3/2009 at 11:28 AM Accepted
    Tomorrow Your Prints Will Come
    Our Passion Is Your Printing
  • Posted by tmtossy on 10/3/2009 at 11:37 AM Accepted
    Try this one

    " Dedicated to Printing, Dedicated to you"

    I am sure this will catch all customers, and believe me or not you will change the look of your business using this slogan. For example

    AccuPrint - Dedicated to printing, Dedicated to you!

    looks nice

    Thanks

    TM
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