Question

Topic: Taglines/Names

I Need A Tag Line

Posted by Anonymous on 10/3/2009 at 1:03 PM ET 25 Points
I would appreciate help with a tag line for my non-profit org. named Caravan of Life USA,Inc. Our mission is to provide education, training, implementation of Psychiatric rehabilitation programs to exhisting mental health facilities to overseas countries.
The tag line needs to convey :-
1.we are tranporting a new & imerging field in mental health.
2. Since our name does not have perhaps tag line should mention "psych.Rehab"
3.Our model is evidence based & will produce better outcomes for people sufferring with mental illnesses
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RESPONSES

  • Posted on 10/3/2009 at 8:40 PM Accepted
    I agree with W.M.M. A.

    I would look for a lot more from the name of the organization. Bluntly, "Caravan of Life" is way too loose. Personally, I associate it with some form of disaster relief.

    I read that and have no idea what the organization is about.

    A tagline should support or accentuate the name of the organization, not define it.
  • Posted on 10/3/2009 at 8:54 PM Author
    I do not disagree with both W.M.M.A. & R.WHITE, that more thought should have been given at the initial stage when selecting the name.
    Now , under the circumstances,since the name does not define who we are we have to try to do the same with the tag line.........
    Your response is appreciated
    SSA.
  • Posted by Jay Hamilton-Roth on 10/4/2009 at 10:47 AM Accepted
    Improving Worldwide Mental Health
    Teaching Psychiatric Rehabilitation Worldwide
  • Posted on 10/4/2009 at 11:40 AM Author
    Thanks Jay, not quite worlwide .We are for now committed to one country.Even that is a tall order
    SSA
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