Question

Topic: Taglines/Names

It, Web And Pm Firm Need To Convey What We Do

Posted by Anonymous on 10/3/2009 at 6:18 PM ET 250 Points
I am in the midst of creating a tagline for our company and want to simplify what we do but want to get suggestions as to whether it's necessary.

Currently our tagline is
Organization and Strategy, Technology and Agile Enterprise

I am looking at changing ourr tagline to:
Information Technology, Project Management and Web Solutions

I am not sure what order the three solutions should be in so any suggestions there as well.

I want people to see the tagline and know exactly what sort of services we provide. I am hoping that someone needing one of the above services could look at our tagline and say "Oh yea, we need that" Where I think our current tagline is very obscure. I separate IT from Web because IT would be services such as system integration, application development. and Web would be specifically web development, internet strategy etc....

What does everyone here think?

Thank you!
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RESPONSES

  • Posted on 10/3/2009 at 8:19 PM Accepted
    Doesn't it kind of depend on what your company name is?
  • Posted on 10/3/2009 at 8:27 PM Author
    My company name has no reference to the above services, that is why the tagline is very important.
  • Posted by tmtossy on 10/3/2009 at 8:37 PM Accepted
    I think it could be

    "Dedicated to Information Technology and Project Management"

    Because web solution is part of information technology hence we can just take it out. I think the slogan will help to market it

    THanks
  • Posted by Jay Hamilton-Roth on 10/4/2009 at 10:51 AM Accepted
    Can you be a bit more specific in your offerings, rather than the generic "Information Technology, Project Management and Web Solutions"? People don't think they need "Information Technology" - they're looking for an expert to solve their problem. Who are your ideal customers, and what unique offering(s) do you have for them? Use these phrases as the start for your tagline.
  • Posted on 10/4/2009 at 4:30 PM Author
    In the information technology category we provide things like Application Development, Systems Integration as stated in the initial post.

    Web category we provide website development, internet strategy

    PM category we provide project management for projects.

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