Question

Topic: Taglines/Names

Discovery Coaching - Need Brilliant Tag Line

Posted by Anonymous on 10/5/2009 at 11:35 AM ET 125 Points
Company Name: Discovery Coaching and I am looking for a tag line that will help people to see the benefit of what I do.

I am a Life Coach focusing on:

With a focus on post depression/addiction care I plan to align with counseling centres, doctors offices, depression/addiction support groups, etc. I plan to present myself as a unique resource able to coach clients who have come through the crises stage of these difficulties but need to address the question “what’s next?” or “what now?”. I believe that discovering a unique and personal vision will not only help to sustain recovery – but – will set them free to explore the dream within them. Once this dream is discovered it becomes a honing device that navigates through the precarious passages of life. It pinpoints our destination and brings great clarity to life – like bringing focus to a blurry picture.

Thank you for your input.
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RESPONSES

  • Posted on 10/5/2009 at 12:05 PM Accepted
    Pam, how are people going to find out about your company and services? If the communications vehicle only goes to people in your target audience, then you probably don't have to identify them explicitly. If it's going to a broader audience, then you probably ought to make sure that the target audience can immediately recognize that you are "for them."

    The tagline needs to explain not only what you do and for whom, but also why the target audience might want coaching -- the ultimate benefit for them. It might include words like, " ... finding your personal vision after adversity." You don't want to repeat the word "discover" or "discovery," but you want to explain what it is people will discover and suggest that it will benefit them in some way.

    Hope this helps.
  • Posted by Jay Hamilton-Roth on 10/6/2009 at 9:57 AM Accepted
    You've Survived. Now Thrive.
    Transforming Survival Into Personal Growth
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