Know-How Exchange : Taglines/Names

What is your unique positioning? Who is your primary target audience? What important benefit will you deliver to them? How are you different from all the other flooring companies serving your area?

You probably ought to do some of this up-front thinking BEFORE you try to name the company. We can certainly help, but just knowing what YOU want to do isn't really the issue. It's more about who your customers are and what they need and look for when selecting a supplier for their flooring. (Mostly commercial or mostly residential? Etc.)

Any suggestions we make here would be based on very subjective assumptions about your target audience and the needs, values, biases, attitudes, demographics, psychographics, decision-making processes, etc. that define that audience. Much better if you can provide that kind of information right up front. We don't even know what country you're in.

Give us better direction, and we'll help you come up with a name that works for you.