Question

Topic: Taglines/Names

Need Tagline For Deaf School

Posted by Anonymous on 10/7/2009 at 7:17 PM ET 250 Points
I work at a state-run school for deaf children from 18 months to 22 years old. We are just like any other small school except we use sign language in the classroom and to communicate.

We are developing marketing materials and I have to come up with a tag line that somehow shows we are academically competitive, but we also provided the "home away from home" since half of our students live on campus throughout the week.

HELP!
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RESPONSES

  • Posted on 10/8/2009 at 11:59 AM Accepted
    Let's start by thinking about what you're trying to accomplish and what role the tagline is going to play in getting you where you want to go.

    First of all, who is your target audience? Who are you trying to convince to do what? What is the benefit you offer the target audience? What important need of theirs are you prepared to satisfy? Why should they do whatever it is you want them to do after they see your marketing materials?

    If you're trying to reach pediatricians and have them refer parents of deaf children to you, that would be very different than if you're going directly to the parents. You get the idea.

    You may need to do some research among your target audience to find out what they think, what their most important needs are, what they would value, what attitudes they have about deafness and schools for the deaf, etc.

    We can definitely help you, but the problem isn't that you need a tagline. It's what you're trying to communicate and to whom. Once we figure that out, the tagline will probably suggest itself.
  • Posted on 10/8/2009 at 12:03 PM Moderator
    P.S. Is there a way to position deafness as an advantage to students who learn to use it as an asset? If so, then THAT could be a very powerful promise for your school. BTW, it's probably true that deafness can be turned to an advantage ... something every parent of a deaf child will want to hear.

    (I speak from some experience in teaching blind people to use computers and connect to the internet. There are definitely parallels with deaf children.)

  • Posted by Jay Hamilton-Roth on 10/8/2009 at 2:28 PM Accepted
    (Aside: you have an important typo on your website: "eductional")

    Some ideas to play with:
    * The Sign Of A Great Education
    * The Smarter Way To Teach The Deaf
    * It Takes A Community To Support The Deaf
    * Not Just Teaching. Communicating.
    * Making Students Book-Smart and World-Smart.
  • Posted on 10/9/2009 at 11:31 AM Accepted
    A few thoughts:

    The signs of success are everywhere.
    Celebrating the signs of success.
    Sign up for a wonderful education.
    Sign up. Sign in. Sign on.
    The power of real communication.
    Be significant!
    We mean what we say. We mean what we sign.
    Your signing bonus.
    All the signs of a great community.
    Our significant difference.
    A significant education.
    Sign your name and find your future.
    A significant school. A significant education.
    We nurture significant minds.

    Brent Scarcliff
    Scarcliff Salvador Branding and Naming Agency
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