Question

Topic: Taglines/Names

Jungle Woman Unzipped

Posted by Anonymous on 10/7/2009 at 11:02 PM ET 250 Points
I've written an original poem, "Jungle Woman", 103 lines spoken word poem, performed live at poet slams, etc. Story about a conservative corporate woman who runs away into the rain forest jungle of Maui to lose all trappings of civilization and live wild and free-back to nature, only in the end it's just a fantasy. She's on her way to work.
Lots of buzz over this! Got brainstorm sessions to add Unzipped.
Proposed brand name - Jungle Woman Unzipped.
Tag line - Empower women to free their inner truth.
(or) Reconnect with the wild and free woman you
are meant to be.
(or) I want "me" time without guilt!
(or) Celebrate your inner Eve.

I'm planning to develop a web-site built around Jungle Woman Unzipped, so I need a catchy tag line and possible logo that will create buzz. It's an attitude movement.
Target Market: 35-55, married, working mothers, corporate mgrs, seeking work-life balance in a fun, adventurous atmosphere.
Once the web-site is ready to launch, the video of my perfomance will go viral on YouTube.
Will seek to sell branded/logo licensed merchandise.
Jungle Woman Unzipped is the brand & I need to know what marketing experts would use as tag line to capture my TM attention to visit my web-site & blog.
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted on 10/7/2009 at 11:10 PM Member
    Time to Finish That Apple... ;-)
  • Posted by Chris Blackman on 10/8/2009 at 12:14 AM Accepted
    I agree with everything Marcus has said above, but the "Inner Eve" idea rang a bell, and sure enough, "Inner Eve" has been extensively used by others, e.g.:

    Lingerie
    Your Inner EveDiscovering God's Woman Within (Book)
    Rhymes and Prose and Proposals...

    I feel you would be better using something more along the lines of:

    Be true to yourself
    Be true to your inner natural woman
    Honour your inner woman
    Your natural inner woman
    Sophistication is a natural thing
    Sophistication ain't that complicated
    Natural is the new Sophisticated

    You might want to be careful with words like wild and natural together - tends to be overused by manufacturers of various supposedly stimulatory potions found in the Horny Goat Weed section of your supermarket.

    Hope that helps.

    ChrisB



  • Posted by Jay Hamilton-Roth on 10/8/2009 at 2:58 PM Member
    Unearth Yourself
    Release The (Wild) Goddess Within
    Free Yourself From The Corporate Jungle
  • Posted on 10/9/2009 at 4:56 AM Author
    Thank you so much for your suggestions. I'm in the research and survey stage of formulating a "killer" tag line that resonates with the target market I'm after on the web-site.

    I have more ideas to try on about 100 more people to get a consensus of what's working (or not) and creating buzz.

    Diana Hindman ( the original "Jungle Woman Unzipped"!)
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Taglines/Names)