Know-How Exchange : Taglines/Names

Since your business name doesn't tell what you do, who might want to hire you or why, you need a tagline that will work very hard for you. Just saying something cute or catchy won't cut it.

Probably best to start with a set of words that tells people what you do, something like "Virtual bookkeeping service." Then if you can come up with a benefit suggestion in one word, that would be good ... something that suggests reliability, peace of mind, superior service, etc. Just make sure it's accurate/truthful and, if possible, unique to your business.

Question: How broad an audience do you expect to serve? Will they be mostly local, mostly regional, mostly national? Where? Any particular industry or type of business? If so, that's another possible extra word for your tagline.

Thanks for your response.
As most of the areas I will be "Virtual" is a word many don't understand - yet!
So the tag would be Online Bookkeeping da da da da da.
As I will be moving from small town to small town the business shirts are the first advertising and it will be a way of letting people know what I do.
The da da da could be "taking the stress out of your business" but I thought it was a bit long!

Thanks

Instead of "Onsite Bookkeeping" why not change your tagline to "Offsite Bookkeeping"? Or even, ignore the onsite/offsite/online entirely - since that's not a primary benefit to your customer (as Michael aptly notes). Why not simply, "Bookkeeper" or "Bookkeeper specializing in ....."?

Thanks for your reply. Thats given me a little more to think of. First of all I thought specializing may be too long and then the only other choice then is focusing but that doesn't sound as experinced as specializing.

My target audience are small town businesses which covers a lot of industries. At the moment that is 20 different industries. And not to be mean to my clients most of them have trouble turning the computer on!

What about "Specializing in online Bookkeeping".
That keeps it short, says that it is different to other bookkeepers and explains that it is bookkeeping.

Please respond with feedback on this one.
Thanks Sue

Thanks - you are right. Thats why getting feedback is so good. All this makes my head spin and I want to get it right the first time. As the region we are travelling that is a bit difficult as it is all of Australia!
I do like the small business bookkeeper but I was trying to stay away from the "small".
Thanks for your response
Sue