Question

Topic: Taglines/Names

Internal New Product Development Process

Posted by reneandlesley on 10/13/2009 at 5:16 PM ET 250 Points
As the new guy in the team I have been asked to come up with a name for a process for new product development. At the moment the name is gate paper for whatever reason.

Suggestions include Platform, Launch pad, Enterprise, Nostradamus, Discovery, Appollo, Veni Vidi Vici.

Help I need some more creative thought
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RESPONSES

  • Posted on 10/13/2009 at 5:24 PM Member
    I guess I'd need a little more information about what you're, or they're aiming for...

    But VeniVidiVici does not roll off my tongue
  • Posted on 10/13/2009 at 5:30 PM Accepted
    Some quick thoughts:

    Eureka
    Epiphany
    Straightaway
    Slalom
    Bobsled
    Navigator
    Waka
    Distillery
    Skunkworks

    Brent Scarcliff
    Scarcliff Salvador branding and Naming Agency
  • Posted on 10/13/2009 at 6:07 PM Moderator
    I guess I don't understand what the purpose of the name is. How will you determine which of our suggestions to use? What are the selection criteria?

    If what you want to do is have a shorthand way of referring to the team internally, what's wrong with "Launch Pad?" It's easy to say/understand, with only 2 syllables. It's a phrase that's familiar to most. And it's loosely related to what the team does. (I understand that it doesn't literally launch products, but is related to the new product development and introduction processes.)

    Maybe I'm missing something important; I don't feel I am grasping what you really want.
  • Posted by Jay Hamilton-Roth on 10/14/2009 at 10:10 AM Member
    Also: "Blue Sky" and "Vision"
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