Question

Topic: Taglines/Names

New Trade Name

Posted by Anonymous on 10/14/2009 at 1:24 AM ET 125 Points
Hi Everyone,

I have a footspa and waxing salon name SPA 101 with a pink feet in the middle of the words spa 101. So its Spa 101 footspa and waxing salon.

Our sales is good because of the bannerpost we have all over the place but when the banners were removed the sales dipped. There is tag line in the banner that says " Your Fab Find Spa Salon"

We are thinking to change the name to Pampered -
Nail Spa and Waxing Salon and come with a better tagline.

I feel the name spa 101 footspa and waxing salon needs to be changed because when we removed the banners we are getting male clients instead of ladies who are our core clients.
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RESPONSES

  • Posted on 10/14/2009 at 3:13 AM Author
    Also, our target market are lower B and C market and the ladies who experienced setbacks because of the crisis but would like still continue pampering themselves for a lower price with the same ambiance that they get in an upscale spa salons.

    hence the tag line, "Your Fab Find Spa Salon"
  • Posted by Jay Hamilton-Roth on 10/14/2009 at 10:18 AM Accepted
    Are your male clients recommending your services and/or returning? If so, then maybe you've stumbled upon a new business opportunity and can sell to them.

    If the banners were bringing in people and covering your expenses, then why not put them back and continue to get clients? You may need to focus not just on your banners, but also increasing your repeat business.
  • Posted on 10/14/2009 at 10:43 AM Author
    Hi Jay,

    Thanks, yeah the banners does not only cover our expenses but gives us good profits as well. Our repeat business is high also. we started only last July 9.

    Our sales during the first month is only 30% of what we had last September. The sales doubled last August when we installed this banners and tripled last September.

    This October 13 the banners were removed and our sales dropped significantly.

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