Question

Topic: Taglines/Names

Tag Line

Posted by Anonymous on 10/21/2009 at 12:15 PM ET 2550 Points
Sorry I accepted a response before without reading the fine print, here is my question again.
I am a wine retailer with a ton of passion for the business and I am trying to create a tag line that will describe that. Most of the wine retailers have lost the passion for wine and only concentrate in ratings or reviews and not in what is in the bottle.
Here we go:
The Wine List of Summit
Tag line
it's about wine..........
Slogan
Knowledge inspired by passion..
Please let me know what you think? thanks
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RESPONSES

  • Posted on 10/21/2009 at 12:19 PM Author
    I am a wine retailer with a ton of passion for the business and I am trying to create a tag line that will describe that. Most of the wine retailers have lost the passion for wine and only concentrate in ratings or reviews and not in what is in the bottle.
    Here we go:
    The Wine List of Summit
    Tag line
    it's about wine..........
    Slogan
    Knowledge inspired by passion..
    Please let me know what you think? thanks

  • Posted by Levon on 10/21/2009 at 12:30 PM Accepted
    The best wine through passionate persuit...
  • Posted by SteveByrneMarketing on 10/21/2009 at 1:15 PM Accepted
    hi Ivan,

    a slogan and a tagline are the same thing.

    Your name: The Wine List of Summit
    Tagline: We Are Passionate About Wine

    Your Name and your Tagline should reflect your marketing strategy or positioning. I'm not convinced that your name "The Wine List of Summit" is communicating your retail differentiation to your targeted audience. Would you consider a name change?

    Steve


  • Posted on 10/21/2009 at 1:25 PM Author
    Hello Levon I like your first response: In passionate persuit of the best wines....
    I think that I need more..

  • Posted on 10/21/2009 at 1:27 PM Author
    Hello Steve,
    The Wine list of Summit or www.winelistsummit.com is already trade mark so I will have to stick with the name. Thanks for your response.
  • Posted on 10/21/2009 at 1:28 PM Author
    Steve,
    I think someone already use "We are passionate about wines"

  • Posted by Peter (henna gaijin) on 10/21/2009 at 3:09 PM Accepted
    How about something working on your main staff being Sommelier's? Something like:
    "Your personal Sommelier"
  • Posted by Levon on 10/21/2009 at 8:00 PM Member
    Purest Wines
    Most Treasured Wines
    Unveiling the Most Treasured Wines
  • Posted on 10/21/2009 at 8:29 PM Accepted
    What's wrong with making your passion the core of your positioning is that it's not a benefit for your customers. What's in it for THEM if YOU are passionate about wine?

    You need to follow the logic chain and ask yourself "So what?" If that means your passion assures them that they'll never get a bottle of wine they don't love (or you'll give them a full refund PLUS a free case of another wine), then your passion becomes support for a promise of "You'll never be disappointed when you buy wine from me."

    You really need to find the benefit for your primary target audience. Don't tell them about YOU. Tell them about what's in it for THEM to do business with you.
  • Posted by Jay Hamilton-Roth on 10/21/2009 at 9:01 PM Accepted
    We'll Sell No Wine Before Its Time
    Finding The Perfect Wine For All Occasions
    We Have Grape Expectations
    Vine-to-Table Experts
    First Crush To Last Sip Expertise
  • Posted by NovaHammer on 10/22/2009 at 9:11 AM Accepted
    Compliments-Shipped Daily

    The Peak of Praise











  • Posted by michael on 10/22/2009 at 10:35 AM Accepted
    A story in every bottle

    Uncork a masterpiece





  • Posted on 10/22/2009 at 12:28 PM Accepted
    It's all about the wine.
    We cater to wine lovers.
    For the wine lover, not the wine snob.
    We care about the wine, not the label.
    We focus on taste not talk.
    Wine is a matter of taste not taste.
    In passionate pursuit of perfection.
    For the real enjoyment of wine.
  • Posted by SteveByrneMarketing on 10/22/2009 at 12:34 PM Member
    The Wine List of Summit -

    For The Passionate Wine Adventure
    Our Passion, Your Wine Adventure
    Sharing a Passion for Wine
    A Toast to Wine Passion
    With Passion Comes Greatness
    Become Passionate About Your Wine

    hope these helps,

    Steve
  • Posted by Levon on 10/22/2009 at 2:14 PM Member
    Love, Passion and Knowledge for Wine!
  • Posted by BizConsult on 10/22/2009 at 5:54 PM Accepted
    Ivan,

    After reviewing all the tags/slogans offered, I actually like your original the best. It's clean, succinct, not kitchy or goofy, and reinforces what you offer. As you don't need both a slogan and a tagline, perhaps the only thing it lacks is a category definition.

    If the slogan always is used in conjunction with your brand name, then it's not an issue, otherwise you might amend it to:
    "Wine knowledge inspired by passion."

    All the best!
    -Steve
  • Posted on 10/23/2009 at 11:03 PM Accepted
    A few more options. Your website leads me to believe that your main competitive advantage is in your well curated selection of wines...so I tried for lines that play this out.

    Authentic wine wisdom

    Obsessed with finding the finest wines

    Wines for the passionate palate

  • Posted on 10/25/2009 at 8:02 AM Accepted
    From Passion To Perfection

    Wine Obsession For Your Enjoyment

    Enjoying Wine From Cork To Bottom
  • Posted by AA/Swap on 10/29/2009 at 7:46 AM Accepted
    Hi,

    The whole idea is to communicate the true essence of the product what you are selling. Rather than focusing purely on Wine, consumer should be communciated with the attributes of the product. hence I suggets the following taglines:


    1. "Bliss Seller's Wine Shop"
    2. "Magic Geny in the Bottle"

    Above are conventional taglines. One very wacky tagline:

    3. "Warning: Freaky Wines available"

    - It just grabs the attention, very unconventional

    The slogan suggested by you Knowledge inspired by passion is very good line, but it was not directly related in Wine Business.

    I hope someday I come n grab a bottle of wine from you!!!

    Cheers!!!

    Swap
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