Question

Topic: Taglines/Names

Need Ideas For Branding/ Tag Line New Realtors

Posted by Anonymous on 10/24/2009 at 2:47 PM ET 125 Points
We will be a new realtor team, my husband has been in the industry only 1 year, and I will be new. We need help with branding and a tag line.

About us: Married 9 years, last name [removed], live in southern CA near the beach and want to have a target market for 1st time buyers and moving to the beach (moving up). Prefer a shorter tag line...

Our strengths: internet savvy, young, energetic, good listeners, great follow-through, motivated, trustworthy.

The suggestions I've seen for others have been AWESOME and I hope we get some great ideas too! Thanks a bunch!!!




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  • Posted on 10/24/2009 at 6:21 PM Author
    So as Phil so rudely pointed out I gave a lot of personal info and not any professional credentials. As this was my first post - thanks for the big welcome Phil! As you may be a self proclaimed marketing specialist with decades of experience you might want to work on your bed-side manner....and update that website and make is sound less gimmicky...but I'll make some lemonade out of that lemon. Here is some professional experience that may help the group.

    I'm a Communication major, 6 years in Ecommerce, SEO, testing. 10 yrs in customer service, and about 3 teaching ESL. My husband was previously a teacher for about 10 years and speaks multiple european languages in addition to, of course English.

    One obstacle we are having is putting together a tag line to work. I'd like to work with the sellers, and my husband the buyers...so it has to speak to both audiences.

    Thank you for anyone willing to help.
  • Posted by Chris Blackman on 10/24/2009 at 9:05 PM Accepted
    Hi Meliaxoxo

    Why not put some of that information into your profile to give the experts here a bit more background on you?

    A few years ago, 90% of the traffic on this site was from people asking for a name and tagline for a real estate business. The experts here who all contribute their time on a voluntary basis got just a little tired of the topic... But this means there is a massive wealth of resources for you to read through.

    Here's a whole of site search on taglines.

    And here's another search of the entire question database focusing on real estate taglines, which is well worth reading through.

    As far as your own case is concerned, I think there are obviously some real concerns about a couple with so little experience getting into the business at a time when the economy is so down. Doesn't mean you won't be successful, in fact you might be starting out just as droves of realtors are leaving the industry, so maybe you will have less competition!

    I like connecting the idea of living on the edge with coastal property. Pacific Edge or similar...

    Tagline might be: "If you're not living on the edge, you're taking up too much space". Saw that on a tee shirt once, made me laugh. Might suit your yuppy upscaler market.

    Hope that helps.

    ChrisB
  • Posted on 10/25/2009 at 6:03 PM Author
    Please close this thread.
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