Question

Topic: Taglines/Names

Slogan For Positioning

Posted by Anonymous on 10/25/2009 at 5:32 AM ET 25 Points
We have a travel website to market. The one goal for the website is to recommend the best travel site to use for travel planning. USP is we don't get tied to any travel company, see it from the customer's perspective and actually give recommendations to avid travelers.

What's the best tagline to position the site?
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RESPONSES

  • Posted by Jay Hamilton-Roth on 10/25/2009 at 9:43 PM Accepted
    The (Frequent) Traveler's Best Friend
  • Posted on 10/25/2009 at 11:55 PM Author
    Thanks Jay for the suggestion.

    It sounds catchy - I like it - but kinda has the impression that we are a travel agent. What change in the sentence that will make ppl know that we review & recommend, but not a travel agent? They still have to do the booking themselves.
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