Question

Topic: Taglines/Names

Looking For Catchy Name For Skincare Portfolio

Posted by Anonymous on 10/26/2009 at 11:59 PM ET 125 Points
Dear All:

We have almost 15 products in different categories for Skincare. I am just revamping my positioning for individual brands but also collectively i want to give them a SLOGAN that serves as best for all.

may be;
1. Hope we give…
2. Born leaders…
3. Specialist in Derma Solutions…
4. It’s everything for us…
5. Join hands to care & cure…
6. Making it possible for all…
7. Dermatology with vision…
8. Raising the bar…

But I am not satisfied with all above as they are very meak and simple.

Kindly assist.

Regards:

Sajeel
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RESPONSES

  • Posted by Chris Blackman on 10/27/2009 at 4:02 AM Accepted
    Can you describe what kind of products they are... e.g.moisturisers, emolients, sun protection, whitening creams, depilation, exfoliation, antiseptic, wart removal, blemish reduction, anti-acne, blackhead treatment, etc etc.

    Your suggestions include references to Hope, Care, Cure - what do these refer to, specifically?

    What do YOU think you are selling? What is the brand supposed to represent to the consumer?

    Are these items prescription-only, or OTC?

    Are they expensive or low-priced?

    Who is the principal target segment?

    Why would customers buy your product rather than one from someone else?

    With a few more details you'll get much better help from the experts here.
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