Question

Topic: Taglines/Names

Creative Name And Tagline

Posted by Anonymous on 100 Points
Need your suggestions please..How's 'silver lines' as a name for a patient assistance initiative?
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RESPONSES

  • Posted on Author
    Thanks Phil for your feedback..

    About the initiative.. The target group is cancer patients specifically head & neck cancer and breast cancer.

    Once the diagnosis has been made there is a lot of trauma the patient goes through. Once the drug is prescribed there is a lot of doubt and anxiety about the treatment and its side effects.
    The doctor takes them through the treament details but is not able to provide the constant emotional support that cancer patients need.

    Our initiative will comprise of hand holding the patients throughout the treatment by providing necessary moral support, lending an ear for their anxieties, reminding them about their treatment schedules, occassionally sending them gifts...
    Our counsellors are medical professionals who have a good experience in this field. The technical part of the treatment however, is completely left to the doctor. We do not involve ourselves in that.
    We are a company dealing with cancer medicines and this is part of our CSR.

    I have been thinking of a name and tagline which bring out happy/positive feelings in people and give a reassurance..No luck so far.. Would be delighted if you can help..
  • Posted on Author
    Thanks Phil...Was waiting for your reply :) I am gonna run that by my team, and will wait for a few more suggestions from the members..If you have any other suggestions..do let me know.

    Thanks again.
  • Posted by NovaHammer on Accepted
    Good catch Phil.

    I was thinking of the Pennies From Heaven Lyric also.





  • Posted by NovaHammer on Member
    Also "Silver Platter" has connotations of being treated Royally. Gifts, support, outright compassionate pampering .. now, not hinged on potential results.

    Not clouded or shrouded within negative things but upfront Extras to lift spirits and remove stressors.

  • Posted on Author
    Thanks all of you for your suggestions. Was looking for more ideas but since its been over 2 days am closing the question.
    Thanks again.

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